A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS

A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS

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Title:	A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS
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Article_Title:	A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS
Authors:	Claudiu Morgovan, Neli Kinga Olah, Carmen Popescu, Monica Ardelean, Claudia Crina Toma, Anca Juncan, Ioana Cuc Hepcal, Adriana Dărăban, Simona Conea, Osser Gyongyi, Simona Ardelean
Affiliation:	“Vasile Goldiş” Western University of Arad, Departament of Pharmaceutical Sciences, 86 Liviu Rebreanu st., Arad, Romania
Abstract:	Even though it is a new therapy, the therapy with the meristematic tissues products is spreading. On one hand, the preparations contain primary and secondary plant metabolites which are very actives, and on the other hand they have a reduced toxicity which conveys them some competitive advantages compared to the classical phytotherapeutical products, but also compared to the allopathic medication. In this paper, we realized a marketing analysis after which to be able to emphasize the main strategies which the producers on this market use to insure their economic success. To begin with, we realized a study regarding the market of these preparations, identifying the weak and strong points, but also the existent opportunities and threats in this segment. Afterwards, we identified the manner in which every producer interferes into the marketing mix variables (product, price, place and promotion).
Keywords:	pharmaceutical marketing, SWOT analysis, gemmotherapy, meristematic tissues products, marketing mix
References:	1. Wall Street Journal, Producatorul roman care exporta medicamente homeopate in cea mai mare piata de profil din lume, cited on http://www.wall-street.ro/articol/Companii/158282/producatorul-roman-care-exporta-medicamente-homeopate-in-cea-mai-mare-piata-de-profil-din-lume.html, available at 15.03.2015 2. Andrianne Ph., La gemmothérapie: passé, présent et avenir, Phythotherapie, 2008, 6(1) : 29-32 3. Fernando P. Compendiu de gemoterapie. Editura Fundaţia creştină de homeopatie Simile, Constanţa, 2000. pag. 41-42. 4. Soescu S, Niţu S, Ponoran C., Olah N. Gemoterapia de la A la Z. Introducere în gemoterapie. Editura Eikon: Cluj-Napoca, 2008. 5. PlantExtrakt, site de prezetare, disponibil pe http://www.plantextrakt.ro/, accesat la data 12 martie 2015 6. Hofigal Import Export, site de prezentare, disponibil pe http://www.hofigal.eu/, accesat la data 12 martie 2015 7. Dacia Plant, site de prezentare, disponibil pe http://www.daciaplant.ro/, accesat la data 12 martie 2015 8. Drăgan L., Polinicencu C.: Research on the evaluation of the secondary packages of the medicines regarding the marketing characteristics that they contain, Timișoara Medical Journal, 2008, 58 (2): 504-508. 9. Morgovan C., Cosma S., Polinicencu C., Burta C., Ghibu S., Comparative study regarding commercial policies for the Romanian antidiabetics’ market, Farmacia, 2011, 59(5): 679-689 10. Ministerul Finanţelor Publice, Informaţii fiscale şi bilanţuri, cited on http://www.mfinante.ro/pjuridice.html?pagina=domenii, available at 06.07.2015 11. Institutul naţional de cercetare-dezvoltare pentru bioresurse naturale, cited on http://www.bioresurse.ro/notificari, available at 10.03.2015
Read_full_article:	pdf/vol18/iss1/12JMA2015-Morgovan.pdf
Correspondence:	corresponding author: neliolah@yahoo.com 80-86, Liviu Rebreanu Str., Institute of Life Sciences, Western University “Vasile Goldis” of Arad, Arad, Romania

	Read full article
Article Title:	A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS
Authors:	Claudiu Morgovan, Neli Kinga Olah, Carmen Popescu, Monica Ardelean, Claudia Crina Toma, Anca Juncan, Ioana Cuc Hepcal, Adriana Dărăban, Simona Conea, Osser Gyongyi, Simona Ardelean
Affiliation:	“Vasile Goldiş” Western University of Arad, Departament of Pharmaceutical Sciences, 86 Liviu Rebreanu st., Arad, Romania
Abstract:	Even though it is a new therapy, the therapy with the meristematic tissues products is spreading. On one hand, the preparations contain primary and secondary plant metabolites which are very actives, and on the other hand they have a reduced toxicity which conveys them some competitive advantages compared to the classical phytotherapeutical products, but also compared to the allopathic medication. In this paper, we realized a marketing analysis after which to be able to emphasize the main strategies which the producers on this market use to insure their economic success. To begin with, we realized a study regarding the market of these preparations, identifying the weak and strong points, but also the existent opportunities and threats in this segment. Afterwards, we identified the manner in which every producer interferes into the marketing mix variables (product, price, place and promotion).
Keywords:	pharmaceutical marketing, SWOT analysis, gemmotherapy, meristematic tissues products, marketing mix
References:	1. Wall Street Journal, Producatorul roman care exporta medicamente homeopate in cea mai mare piata de profil din lume, cited on http://www.wall-street.ro/articol/Companii/158282/producatorul-roman-care-exporta-medicamente-homeopate-in-cea-mai-mare-piata-de-profil-din-lume.html, available at 15.03.2015 2. Andrianne Ph., La gemmothérapie: passé, présent et avenir, Phythotherapie, 2008, 6(1) : 29-32 3. Fernando P. Compendiu de gemoterapie. Editura Fundaţia creştină de homeopatie Simile, Constanţa, 2000. pag. 41-42. 4. Soescu S, Niţu S, Ponoran C., Olah N. Gemoterapia de la A la Z. Introducere în gemoterapie. Editura Eikon: Cluj-Napoca, 2008. 5. PlantExtrakt, site de prezetare, disponibil pe http://www.plantextrakt.ro/, accesat la data 12 martie 2015 6. Hofigal Import Export, site de prezentare, disponibil pe http://www.hofigal.eu/, accesat la data 12 martie 2015 7. Dacia Plant, site de prezentare, disponibil pe http://www.daciaplant.ro/, accesat la data 12 martie 2015 8. Drăgan L., Polinicencu C.: Research on the evaluation of the secondary packages of the medicines regarding the marketing characteristics that they contain, Timișoara Medical Journal, 2008, 58 (2): 504-508. 9. Morgovan C., Cosma S., Polinicencu C., Burta C., Ghibu S., Comparative study regarding commercial policies for the Romanian antidiabetics’ market, Farmacia, 2011, 59(5): 679-689 10. Ministerul Finanţelor Publice, Informaţii fiscale şi bilanţuri, cited on http://www.mfinante.ro/pjuridice.html?pagina=domenii, available at 06.07.2015 11. Institutul naţional de cercetare-dezvoltare pentru bioresurse naturale, cited on http://www.bioresurse.ro/notificari, available at 10.03.2015
*Correspondence:	corresponding author: neliolah@yahoo.com 80-86, Liviu Rebreanu Str., Institute of Life Sciences, Western University “Vasile Goldis” of Arad, Arad, Romania

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