The evaluation of the Romanian Insulin Market
| Abstract Title: | The evaluation of the Romanian Insulin Market |
| Authors: | Claudiu Morogvan1*, Smaranda Cosma2, Steliana Ghibu3 |
| Affiliation: | 1 Department of Pharmaceutical Marketing and Legislation, Faculty of Medicine, Pharmacy and Dental Medicine, „Vasile Goldiş” Western University of Arad, Romania 2 Department of Marketing, Faculty of Business, „Babeş Bolyai” University, Cluj-Napoca, Romania 3 Department of Pharmacology, Faculty of Pharmacy, „Iuliu Haţieganu” Medicine and Pharmacy University Cluj-Napoca, Romania |
| Abstract text: | Diabetes mellitus is a pathology with multiple and severe implications. Its prevalence has been continually growing as well as the number of anti-diabetic drugs used for its therapy. The diabetes market is divided into two main sections: 1) market antidiabetic drugs (insulin and OAD) and 2) medical devices (glucometers and insulin pumps). The value of total market, in 2005, was 28 billion USD. The global market size of anti-diabetic drugs in 2005 was of over 18 billion USD. In 2007, the Romanian diabetes market reached the value of over 62 million euro and the volume of 6.5 million units. The increased prevalence of diabetes mellitus, mainly of the insulin dependent has brought about more sales of insulins. Starting from the sales in the interval 2004-2007, we tried to make a medium term estimate of sales (2008-2010). The software Statgraphics Plus and the index method have been used. Results showed that in the insulin class, the short acting is estimated to reach 14.8 million (p 0.1). Index method shows that in 2010: 1) Value sales of premixed human insulin would have AIM subunit (sales decrease); 2) fast-acting analogues (1.37 and 1.36 quantitative value) and the long-acting (1.39 volume and 1.47 in value) will register the highest values, which indicate that these products with the highest sales growth rate. Also, the results show that NovoNordisk is the main „player” on the Romanian market of insulins as well, with a percentage of 45%. |
| Keywords: | diabetes mellitus, insulin, market, Statgraphics Plus, index method |
| Presentation type: | Poster |
| Correspondence: | no. 1 Feleacului St., Arad, Romania |
| Email: | claudiumorgovan@yahoo.com |
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