Journal Info

Title: Jurnal Medical Aradean (Arad Medical Journal)
Abbreviated title: J. Med. Ar.
Publisher: "Vasile Goldis" University Press
Owner: Western University "Vasile Goldis" Arad, Romania
ISSN: 1224-3744
e-ISSN: 2067-7790

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Rank: CNCSIS C (code 292) since 2010

International Database: Index Copernicus Journal Master List Value (2010): 4.66

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A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS PDF Print E-mail
Written by Morgovan C.,Olah N.,Popescu C.,Ardelean M.,Toma C.   
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Article Title: A STUDY REGARDING THE MARKETING STRATEGIES IN THE CLASS OF GEMMOTHERAPIC PRODUCTS
Authors: Claudiu Morgovan, Neli Kinga Olah, Carmen Popescu, Monica Ardelean, Claudia Crina Toma, Anca Juncan, Ioana Cuc Hepcal, Adriana Dărăban, Simona Conea, Osser Gyongyi, Simona Ardelean
Affiliation: “Vasile Goldiş” Western University of Arad, Departament of Pharmaceutical Sciences, 86 Liviu Rebreanu st., Arad, Romania
Abstract: Even though it is a new therapy, the therapy with the meristematic tissues products is spreading. On one hand, the preparations contain primary and secondary plant metabolites which are very actives, and on the other hand they have a reduced toxicity which conveys them some competitive advantages compared to the classical phytotherapeutical products, but also compared to the allopathic medication. In this paper, we realized a marketing analysis after which to be able to emphasize the main strategies which the producers on this market use to insure their economic success.
To begin with, we realized a study regarding the market of these preparations, identifying the weak and strong points, but also the existent opportunities and threats in this segment. Afterwards, we identified the manner in which every producer interferes into the marketing mix variables (product, price, place and promotion).
Keywords: pharmaceutical marketing, SWOT analysis, gemmotherapy, meristematic tissues products, marketing mix
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*Correspondence: corresponding author: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
80-86, Liviu Rebreanu Str., Institute of Life Sciences, Western University “Vasile Goldis” of Arad, Arad, Romania